We saw companies continuing to use variations on the same methods – surveys, focus groups and interviews – to extract perceptions from customers. Meanwhile, the voice of customer online continues to grow exponentially, and O360 is on a mission to help marketers and business leaders understand those millions of unaided, authentic conversations and leverage the resulting insights to drive significantly better results from their marketing spend.
improving campaigns, merchandising, site optimization, product design and brand equity for these brands. Since 2012, AI, machine learning