Insights On How To Deliver Millennials
& Gen-Z to Your Brand

Using Oculus360's AI-driven consumer insights platform, we identified eSports audience segments, personality drivers, and affinities that brands can target when creating partnerships, messaging, and content. 

In this eBook you’ll get access to:

  • Consumer insights on why Millennials & Gen Zs watch eSports
  • Five specific use cases for brand marketing within eSports
  • The tools we use with Epsilon to create an “eSports growth engine for brands” 
  • Proprietary eSports consumer segments to identify brand sponsorship and audience behavioral targeting opportunities


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