consumer insights

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...
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consumer insights

Optimizing your product pages to increase your sales

When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.
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consumer insights

Understanding what millennials really want

Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to Inc.com. They have the power to influence many people in the marketplace,...
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brand analysis

Brand health - how can it be measured?

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had...
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Creating the foundation for a data-driven marketing strategy

An effective marketing strategy is comprised of both people and technology-based solutions. Using consumer insights data as the foundation of your marketing strategy will highlight the strengths...
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2 min read
consumer insights - Apr 30, 2019

Online Comments Reveal Surprising Consumer Perceptions Within The Auto Industry

A large international automotive company recently partnered with O360 to both identify and gain a better understanding of minivan customer segments. The company realized their marketing and product design focused entirely on...
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3 min read

Image recognition and trend spotting

Product development timelines within industries can extend over months or even years, but meanwhile consumer views and preference continually change, morph and evolve while the product is in development. By the time a product...
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3 min read
machine learning - Apr 10, 2019

How companies can use AI and machine learning to increase customer loyalty

One of the most potent but potentially overlooked uses of AI is in improving customer experiences and maintaining customer loyalty. AI can help your business build a loyal and consistently growing customer base by learning...
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