Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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marketing strategy

Understanding how sentiment analysis works

As businesses adopt new technologies, they gain more access to people and their personal lives.
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consumer insights

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...
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consumer insights

Optimizing your product pages to increase your sales

When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.
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consumer insights

Understanding what millennials really want

Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to Inc.com. They have the power to influence many people in the marketplace,...
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3 min read
brand analysis - Jun 8, 2019

Brand health - how can it be measured?

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had to rely on surveys, market...
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3 min read

Creating the foundation for a data-driven marketing strategy

An effective marketing strategy is comprised of both people and technology-based solutions. Using consumer insights data as the foundation of your marketing strategy will highlight the strengths and weaknesses of your company,...
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2 min read
consumer insights - Apr 30, 2019

Online Comments Reveal Surprising Consumer Perceptions Within The Auto Industry

A large international automotive company recently partnered with O360 to both identify and gain a better understanding of minivan customer segments. The company realized their marketing and product design focused entirely on...
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