competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
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Deep Learning

Machine learning can improve your marketing efforts

Digital marketing is getting smarter, and one of the top trends involves the use of artificial intelligence to help decision makers make sense of big data. Of all the innovations introduced into...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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marketing strategy

Understanding how sentiment analysis works

As businesses adopt new technologies, they gain more access to people and their personal lives.
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consumer insights

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...
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Recent Posts

3 min read
consumer insights - Jul 6, 2019

Optimizing your product pages to increase your sales

When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.
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3 min read
consumer insights - Jun 18, 2019

Understanding what millennials really want

Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to They have the power to influence many people in the marketplace, and companies must understand...
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3 min read
brand analysis - Jun 8, 2019

Brand health - how can it be measured?

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had to rely on surveys, market...
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