Amazon

How New Brands Are Making Their Way Onto Amazon

Amazon has transformed every corner of commerce. It has changed the way companies interact with their customer base, altered the way consumers shop, and reinvented the supply chain for the modern...
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brand engagement

Calvin Klein, Vince Camuto Among Top Brands For Wedding And Bachelorette

Brands must understand the different triggers that prompt customers to progress down the path to purchase. This wide-reaching concept includes segment and individual affinities but also the...
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brand health

Haggar Clothing Case Study

Haggar Clothing Co. recently worked with Oculus360 (O360) to obtain a better understanding of consumers perceptions regarding their brand and products. In the resulting Haggar Clothing Case Study,...
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consumer insights

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however,...
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consumer insights

Taking Digital Personalization to In-Store Retail

The boundaries separating traditional models of commerce with their newer, sleeker digital counterparts are growing murkier by the day. Industry segments are quickly blending into one another,...
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oculus360

Recent Posts

2 min read
artificial intelligence - Aug 30, 2018

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time passes and the market continues to...
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2 min read
consumer segmentation - Aug 23, 2018

Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and empathy, driven by cutting-edge...
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8 min read
Insights - Aug 2, 2018

What Insights Should Automotive Brands Consider?

For brands to effectively traverse crowded market terrain filled with countless unexpected hazards and detours, they must have clear and thorough insight into who they are, how they fit into the overall environment, and how...
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