consumer insights

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however,...
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consumer insights

Taking Digital Personalization to In-Store Retail

The boundaries separating traditional models of commerce with their newer, sleeker digital counterparts are growing murkier by the day. Industry segments are quickly blending into one another,...
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artificial intelligence

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time...
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consumer segmentation

Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and...
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Insights

What Insights Should Automotive Brands Consider?

For brands to effectively traverse crowded market terrain filled with countless unexpected hazards and detours, they must have clear and thorough insight into who they are, how they fit into the...
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oculus360

Recent Posts

7 min read
consumer insights - Jul 19, 2018

Six Questions to Ask Your Consumer Insights Agency

Marketing to a dynamic, ever-connected marketplace requires a combination of agility and precision to be relevant and engage your audience. Your customer base is inundated with information at all hours of the day and night,...
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2 min read
consumer behavior - Jul 12, 2018

Airline Case Study: Tracking Brand Health and Consumer Perceptions

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world applications.
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3 min read
consumer insights - Jun 21, 2018

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good sense of which of those...
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