brand analysis

Using AI to Analyze Your Brand's Category

The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our...
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consumer insights

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new...
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consumer insights

Content Optimization Gets Easier With Machine Learning

The digital age has created a form of Darwinism for marketers in recent years. Like any major change, some have welcomed it with open arms and eagerly await what lies just down the road, while...
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consumer insights

Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study

Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending...
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consumer insights

5 Must Attend Events for Consumer Insight Professionals in 2018

A dynamic industry rooted in innovation requires an ever-evolving skill set and knowledge base to stay relevant. To help you stay on the cutting edge of a cutting edge business, Oculus360 has...
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oculus360

Recent Posts

4 min read
consumer insights - Dec 6, 2017

AI Is Your GPS for Navigating the Complex Highways of Consumer Segmentation

Imagine for a moment that you’ve finally decided to take the cross-country road trip you've long dreamed about. You're meticulous in your planning by identifying all of the sites and cities you want to visit along the way. The...
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3 min read
consumer insights - Nov 28, 2017

Uncovering Consumer Insights by Understanding Use Occasions

As an experienced marketer, you know your products’ features and benefits inside and out. Gaining a deeper understanding of the purchase and use occasions for those products, however, is more challenging, but it could make all...
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5 min read
consumer insights - Nov 16, 2017

What Should Marketers Do With Consumer Insights?

Buying the fastest car in the world doesn't do you much good if you don’t have paved roads to get you to your destination. In this dynamic and splintered marketplace, advertisers and brands are faced with a similar dilemma:...
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