Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study
Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending machine learning technology, the O360 consumer insights platform is able to develop those needed insights to best identify, engage, and convert your target audience with remarkable efficiency, giving your message the impact and agility needed in a dynamic buyer landscape.
A recent Oculus360 case study demonstrates the unique power and potency our innovative platform can provide to a brand and its marketing strategies. In this particular case, a tortilla brand licensed the O360 platform to find new market segments for targeted expansion efforts. Although we encourage you to read the entire case study to fully appreciate the scope of what our platform provides, even a brief description of the platform’s performance makes it clear our technology can be the difference-maker brands are looking for in today’s marketplace.
A leading tortilla brand wanted to understand the similarities and differences between how consumers think about tortillas versus the bread category in order to illuminate potential new markets and marketing opportunities. Our platform is especially adept at identifying the occasions that drive the purchase and consumption of products. We analyzed over 880,000 online comments to provide our client succinct and actionable insights to help guide their expansion.
Building on the perceived health benefits of tortillas over comparable bread-based products, our platform analyzed consumer conversations in reviews, forums, and blogs on various ecommerce, recipe, and food-related websites to find opportunities for targeted marketing, brand, and product strategies aligned to new consumption occasions.
Our process took a meticulous approach with an extraordinary attention to detail that was only made possible by the innovative, AI-based technology underlying our platform. By transforming immense amounts of data into actionable consumer insights, we were able to identify the specific areas of growth that would best take advantage of typically bread-centric meals and occasions within the ever-growing, health-conscious eating habits of the consuming public.
Providing our client a far deeper understanding of the categories’ occasions of use, demographic segments, and goals that comprise new potential markets allowed them to generate strategies to significantly enhance customer acquisition and foster brand loyalty. Download the full case study for an in-depth examination of the benefits that the O360 platform brought to our client as well as what it can do for your own consumer insights and marketing strategies.