consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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consumer insights

Gap and Columbia Among Top Brands for Product Colors in the Women's Fashion World

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and...
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artificial intelligence

How To Optimize Your Merchandising with AI & Machine Learning

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is...
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consumer insights

The Top 4 Consumer Insights CPG Brands Should Track

The consumer packaged goods (CPG) industry epitomizes the speed and shifting demands of the modern marketplace. What might be an absolute in CPG one moment is an outdated thought the next as...
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brand engagement

Top Fashion Brands Consumers Wear To Work

A variety of factors play a pivotal role in steering a consumer’s purchasing decisions. As Oculus360 (O360) discussed relative to the women’s wedding and bachelorette party attire markets, even...
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9 min read
Amazon - Nov 8, 2018

How New Brands Are Making Their Way Onto Amazon

Amazon has transformed every corner of commerce. It has changed the way companies interact with their customer base, altered the way consumers shop, and reinvented the supply chain for the modern era. However, new brands...
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5 min read
brand engagement - Oct 25, 2018

Calvin Klein, Vince Camuto Among Top Brands For Wedding And Bachelorette

Brands must understand the different triggers that prompt customers to progress down the path to purchase. This wide-reaching concept includes segment and individual affinities but also the specific occasions in a consumer’s...
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1 min read
brand health - Sep 27, 2018

Haggar Clothing Case Study

Haggar Clothing Co. recently worked with Oculus360 (O360) to obtain a better understanding of consumers perceptions regarding their brand and products. In the resulting Haggar Clothing Case Study, we discuss how the unique...
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