Product development timelines within industries can extend over months or even years, but meanwhile consumer views and preference continually change, morph and evolve while the product is in development. By the time a product...

One of the most potent but potentially overlooked uses of AI is in improving customer experiences and maintaining customer loyalty. AI can help your business build a loyal and consistently growing customer base by learning...

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give them their hard-earned money?