Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you, that’s precisely why consumer...

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and straightforward at first glance,...

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is now filled with potholes,...