consumer insights

The Top 4 Consumer Insights CPG Brands Should Track

The consumer packaged goods (CPG) industry epitomizes the speed and shifting demands of the modern marketplace. What might be an absolute in CPG one moment is an outdated thought the next as...
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brand engagement

Top Fashion Brands Consumers Wear To Work

A variety of factors play a pivotal role in steering a consumer’s purchasing decisions. As Oculus360 (O360) discussed relative to the women’s wedding and bachelorette party attire markets, even...
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Amazon

How New Brands Are Making Their Way Onto Amazon

Amazon has transformed every corner of commerce. It has changed the way companies interact with their customer base, altered the way consumers shop, and reinvented the supply chain for the modern...
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brand engagement

Calvin Klein, Vince Camuto Among Top Brands For Wedding And Bachelorette

Brands must understand the different triggers that prompt customers to progress down the path to purchase. This wide-reaching concept includes segment and individual affinities but also the...
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brand health

Haggar Clothing Case Study

Haggar Clothing Co. recently worked with Oculus360 (O360) to obtain a better understanding of consumers perceptions regarding their brand and products. In the resulting Haggar Clothing Case Study,...
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5 min read
consumer insights - Sep 20, 2018

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however, your target audience now has...
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9 min read
consumer insights - Sep 12, 2018

Taking Digital Personalization to In-Store Retail

The boundaries separating traditional models of commerce with their newer, sleeker digital counterparts are growing murkier by the day. Industry segments are quickly blending into one another, where the most successful...
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2 min read
artificial intelligence - Aug 30, 2018

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time passes and the market continues to...
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