consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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consumer insights

Consumer Insights to Consider When Entering a New Market

When a company enters a new market, it can feel a lot like being the kid that transfers into a new school mid-semester. Whether it’s for an entirely new product or an already established one...
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artificial intelligence

Tracking Brand Health and Sentiment with AI

Pause your busy day for a moment and think about the different brands that have played an important role in your life. While each of those brands most likely had a meticulously designed logo and...
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marketing strategy

Retailers: Not All Product Reviews Are Created Equal

While most companies conducting business in the digital marketplace are at least somewhat familiar with the impact of social influence, the scope and strength of its true power within a customer...
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artificial intelligence

Case Study: AI-driven Merchandising Optimization for Top 100 Retailer

In the past, we've spoken at great length about the overwhelming importance of consumer-driven perception and its impact on sales. In an extremely crowded and dynamic marketplace, optimizing those...
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6 min read
brand engagement - Mar 27, 2018

Emotions Drive Genuine Engagement - So How Is Your Brand Doing?

As the old saying goes, the more things change, the more they stay the same. To that point, even such novel notions as walking on the moon, driverless cars, or having every imaginable fact at our fingertips seems old hat as...
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6 min read
brand analysis - Mar 1, 2018

Using AI to Analyze Your Brand's Category

The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our digital world. Gone are the days...
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5 min read
consumer insights - Feb 7, 2018

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new technologies can and do create a...
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