consumer segmentation

Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and...
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Insights

What Insights Should Automotive Brands Consider?

For brands to effectively traverse crowded market terrain filled with countless unexpected hazards and detours, they must have clear and thorough insight into who they are, how they fit into the...
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consumer insights

Six Questions to Ask Your Consumer Insights Agency

Marketing to a dynamic, ever-connected marketplace requires a combination of agility and precision to be relevant and engage your audience. Your customer base is inundated with information at all...
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consumer behavior

Airline Case Study: Tracking Brand Health and Consumer Perceptions

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world...
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consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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8 min read
consumer insights - May 17, 2018

Consumer Insights to Consider When Entering a New Market

When a company enters a new market, it can feel a lot like being the kid that transfers into a new school mid-semester. Whether it’s for an entirely new product or an already established one expanding into new regions, the...
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5 min read
artificial intelligence - May 8, 2018

Tracking Brand Health and Sentiment with AI

Pause your busy day for a moment and think about the different brands that have played an important role in your life. While each of those brands most likely had a meticulously designed logo and accompanying tagline that...
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5 min read
marketing strategy - Apr 19, 2018

Retailers: Not All Product Reviews Are Created Equal

While most companies conducting business in the digital marketplace are at least somewhat familiar with the impact of social influence, the scope and strength of its true power within a customer base is only now being...
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