consumer insights

Content Optimization Gets Easier With Machine Learning

The digital age has created a form of Darwinism for marketers in recent years. Like any major change, some have welcomed it with open arms and eagerly await what lies just down the road, while...
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consumer insights

Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study

Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending...
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consumer insights

5 Must Attend Events for Consumer Insight Professionals in 2018

A dynamic industry rooted in innovation requires an ever-evolving skill set and knowledge base to stay relevant. To help you stay on the cutting edge of a cutting edge business, Oculus360 has...
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consumer insights

AI Is Your GPS for Navigating the Complex Highways of Consumer Segmentation

Imagine for a moment that you’ve finally decided to take the cross-country road trip you've long dreamed about. You're meticulous in your planning by identifying all of the sites and cities you...
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consumer insights

Uncovering Consumer Insights by Understanding Use Occasions

As an experienced marketer, you know your products’ features and benefits inside and out. Gaining a deeper understanding of the purchase and use occasions for those products, however, is more...
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5 min read
consumer insights - Nov 16, 2017

What Should Marketers Do With Consumer Insights?

Buying the fastest car in the world doesn't do you much good if you don’t have paved roads to get you to your destination. In this dynamic and splintered marketplace, advertisers and brands are faced with a similar dilemma:...
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1 min read
Audience Segementation - Nov 8, 2017

How AI Helped Lincoln Sell More Cars: A Case Study

With Lincoln Motor Company going through a rebrand, the impending launch of one of their most important vehicles, the MKX SUV, was no drive in the park. Under the pressure to achieve real revenue results (and not just clicks),...
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4 min read
consumer insights - Oct 26, 2017

How Machine Learning is Teaching Marketers About Humans

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there is no fear of AI. In fact,...
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