machine learning

How algorithms are changing advertising

At some point, you've likely read up on how advertising algorithms dictate the type of ads social media users see. Interestingly, many business owners underestimate the incredible power of...
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marketing strategy

The savvy marketing leader’s guide to advertising in 2019

Successful advertising is one of the major components of building a thriving business - take a look at how Dollar Shave Club essentially built an entire empire off the back of one viral ad. The...
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