machine learning

How algorithms are changing advertising

At some point, you've likely read up on how advertising algorithms dictate the type of ads social media users see. Interestingly, many business owners underestimate the incredible power of...
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brand affinity

How AI Can Help You Build Your Brand

There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies can...
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machine learning

How companies can use AI and machine learning to increase customer loyalty

One of the most potent but potentially overlooked uses of AI is in improving customer experiences and maintaining customer loyalty. AI can help your business build a loyal and consistently growing...
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