consumer insights

Gap and Columbia Among Top Brands for Product Colors in the Women's Fashion World

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and...
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How New Brands Are Making Their Way Onto Amazon

Amazon has transformed every corner of commerce. It has changed the way companies interact with their customer base, altered the way consumers shop, and reinvented the supply chain for the modern...
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