In the past, we've spoken at great length about the overwhelming importance of consumer-driven perception and its impact on sales. In an extremely crowded and dynamic marketplace, optimizing those perceptions could very well...

The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our digital world. Gone are the days...

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there is no fear of AI. In fact,...