brand marketing

How Marketing Trends Are Changing in 2019

In the digital age, marketing is changing faster than ever. As a result, it can be difficult for businesses to continue growing while they struggle to keep up with new trends in marketing. Fail to...
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artificial intelligence

How To Optimize Your Merchandising with AI & Machine Learning

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is...
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artificial intelligence

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time...
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consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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artificial intelligence

Tracking Brand Health and Sentiment with AI

Pause your busy day for a moment and think about the different brands that have played an important role in your life. While each of those brands most likely had a meticulously designed logo and...
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2 min read
artificial intelligence - Apr 2, 2018

Case Study: AI-driven Merchandising Optimization for Top 100 Retailer

In the past, we've spoken at great length about the overwhelming importance of consumer-driven perception and its impact on sales. In an extremely crowded and dynamic marketplace, optimizing those perceptions could very well...
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6 min read
brand analysis - Mar 1, 2018

Using AI to Analyze Your Brand's Category

The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our digital world. Gone are the days...
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4 min read
consumer insights - Oct 26, 2017

How Machine Learning is Teaching Marketers About Humans

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there is no fear of AI. In fact,...
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