brand affinity

How AI Can Help You Build Your Brand

There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies can...
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Deep Learning

Machine learning can improve your marketing efforts

Digital marketing is getting smarter, and one of the top trends involves the use of artificial intelligence to help decision makers make sense of big data. Of all the innovations introduced into...
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brand marketing

How Marketing Trends Are Changing in 2019

In the digital age, marketing is changing faster than ever. As a result, it can be difficult for businesses to continue growing while they struggle to keep up with new trends in marketing. Fail to...
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artificial intelligence

How To Optimize Your Merchandising with AI & Machine Learning

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is now...
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artificial intelligence

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time passes...
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3 min read
consumer insights - Jun 21, 2018

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good sense of which of those segments...
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5 min read
artificial intelligence - May 8, 2018

Tracking Brand Health and Sentiment with AI

Pause your busy day for a moment and think about the different brands that have played an important role in your life. While each of those brands most likely had a meticulously designed logo and accompanying tagline that exuded a...
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2 min read
artificial intelligence - Apr 2, 2018

Case Study: AI-driven Merchandising Optimization for Top 100 Retailer

In the past, we've spoken at great length about the overwhelming importance of consumer-driven perception and its impact on sales. In an extremely crowded and dynamic marketplace, optimizing those perceptions could very well be...
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