The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our...

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there...

Today’s marketers have access to an incredible volume of consumer information, yet only 11% of consumer-related marketing decisions are based on hard data, with the rest coming out of experience and...