consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
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consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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Audience Segementation

How AI Helped Lincoln Sell More Cars: A Case Study

With Lincoln Motor Company going through a rebrand, the impending launch of one of their most important vehicles, the MKX SUV, was no drive in the park. Under the pressure to achieve real revenue...
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