competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
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consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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Audience Segementation

How AI Helped Lincoln Sell More Cars: A Case Study

With Lincoln Motor Company going through a rebrand, the impending launch of one of their most important vehicles, the MKX SUV, was no drive in the park. Under the pressure to achieve real revenue...
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