There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies can...

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...

The largest brands in the world are scrambling for effective approaches and strategies by which they can improve their competitive positioning with the increasingly valuable Millennial and Gen Z...

Last year, a single eSports event, the League of Legends World Championship, garnered more viewers than an NBA Finals game and MLB World Series game combined. eSports amassed 90 million viewers in...