consumer insights

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...
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brand affinity

3 Ways to Win Over Millennials and Gen Z through eSports

The largest brands in the world are scrambling for effective approaches and strategies by which they can improve their competitive positioning with the increasingly valuable Millennial and Gen Z...
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consumer insights

eSports Drive Millennials & Gen Z to Your Brand [eBook]

Last year, a single eSports event, the League of Legends World Championship, garnered more viewers than an NBA Finals game and MLB World Series game combined. eSports amassed 90 million viewers in...
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