Brand health - how can it be measured?
In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had...
Discover How Branding Is Changing in 2019
Many were shocked when Kraft Heinz reported fourth quarter earnings well below expectations in February due to a $15.4 billion impairment charge on the company's namesake Kraft and iconic Oscar...
Using AI to Analyze Your Brand's Category
The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our...
occasions of use
How To Optimize Your Merchandising with AI & Machine Learning
- Dec 20, 2018
The Top 4 Consumer Insights CPG Brands Should Track
- Dec 13, 2018
Six Questions to Ask Your Consumer Insights Agency
- Jul 19, 2018
Uncovering Consumer Insights by Understanding Use Occasions
- Nov 28, 2017
Case Study: Segmentation & Persona Development in the Pharmaceutical Industry
- Aug 23, 2018
How algorithms are changing advertising
Feb 2, 2020
How AI Can Help You Build Your Brand
Jan 4, 2020
Why should you create buyer personas?
Nov 24, 2019
Optimize your content with AI and machine learning
Nov 5, 2019
Machine learning can improve your marketing efforts
Oct 28, 2019
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