brand analysis

Brand health - how can it be measured?

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had...
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brand analysis

Discover How Branding Is Changing in 2019

Many were shocked when Kraft Heinz reported fourth quarter earnings well below expectations in February due to a $15.4 billion impairment charge on the company's namesake Kraft and iconic Oscar...
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brand analysis

Using AI to Analyze Your Brand's Category

The customer journey is no longer a straight shot down the highway as it once was. Instead, it twists and turns between the many digital off ramps that, collectively, define commerce within our...
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