brand engagement

Top Fashion Brands Consumers Wear To Work

A variety of factors play a pivotal role in steering a consumer’s purchasing decisions. As Oculus360 (O360) discussed relative to the women’s wedding and bachelorette party attire markets, even...
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brand engagement

Calvin Klein, Vince Camuto Among Top Brands For Wedding And Bachelorette

Brands must understand the different triggers that prompt customers to progress down the path to purchase. This wide-reaching concept includes segment and individual affinities but also the...
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brand engagement

Emotions Drive Genuine Engagement - So How Is Your Brand Doing?

As the old saying goes, the more things change, the more they stay the same. To that point, even such novel notions as walking on the moon, driverless cars, or having every imaginable fact at our...
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