There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies can...

A variety of factors play a pivotal role in steering a consumer’s purchasing decisions. As Oculus360 (O360) discussed relative to the women’s wedding and bachelorette party attire markets, even...

Brands must understand the different triggers that prompt customers to progress down the path to purchase. This wide-reaching concept includes segment and individual affinities but also the specific ...

As the old saying goes, the more things change, the more they stay the same. To that point, even such novel notions as walking on the moon, driverless cars, or having every imaginable fact at our...