brand analysis

Brand health - how can it be measured?

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had...
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brand health

Haggar Clothing Case Study

Haggar Clothing Co. recently worked with Oculus360 (O360) to obtain a better understanding of consumers perceptions regarding their brand and products. In the resulting Haggar Clothing Case Study,...
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artificial intelligence

Modern Blueprint for Brand Growth

Today’s digitally-driven marketplace is already reliant on the technological marvels of integrated marketing platforms and sophisticated tech stacks to communicate with the audience. As time...
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consumer behavior

Airline Case Study: Tracking Brand Health and Consumer Perceptions

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world...
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artificial intelligence

Tracking Brand Health and Sentiment with AI

Pause your busy day for a moment and think about the different brands that have played an important role in your life. While each of those brands most likely had a meticulously designed logo and...
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