There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies can...

In the past, a company's brand health was an intangible, elusive concept. The ability to quantify, measure and track the power and perception of a brand has been less than adequate, as we have had to...

Many were shocked when Kraft Heinz reported fourth quarter earnings well below expectations in February due to a $15.4 billion impairment charge on the company's namesake Kraft and iconic Oscar Mayer...