Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to Inc.com. They have the power to influence many people in the marketplace, and...

A large international automotive company recently partnered with O360 to both identify and gain a better understanding of minivan customer segments. The company realized their marketing and product...

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give them...

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world...

Companies can no longer apply a “one-size-fits-all” approach to targeting their audience and expect to yield prolific results. Consumers are engaging online more than ever before—via user reviews,...