consumer insights

Online Comments Reveal Surprising Consumer Perceptions Within The Auto Industry

A large international automotive company recently partnered with O360 to both identify and gain a better understanding of minivan customer segments. The company realized their marketing and...
Read More
consumer insights

Why understanding consumer behavior is important

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give...
Read More
consumer behavior

Airline Case Study: Tracking Brand Health and Consumer Perceptions

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world...
Read More
consumer insights

Consumer Insights: Needs & Desires That Help Brands Grow

Companies can no longer apply a “one-size-fits-all” approach to targeting their audience and expect to yield prolific results. Consumers are engaging online more than ever before—via user reviews,...
Read More

Subscribe and Stay Informed

Have the latest content and learn about the latest news and tips and tricks AI for Marketing

haggar