consumer behavior

Airline Case Study: Tracking Brand Health and Consumer Perceptions

It's one thing to discuss the many benefits brands can realize with the help of O360’s innovative platform and insights, but it’s quite another to see those insights at work in real-world...
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consumer insights

Consumer Insights: Needs & Desires That Help Brands Grow

Companies can no longer apply a “one-size-fits-all” approach to targeting their audience and expect to yield prolific results. Consumers are engaging online more than ever before—via user reviews,...
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