consumer insights

Online Comments Reveal Surprising Consumer Perceptions Within The Auto Industry

A large international automotive company recently partnered with O360 to both identify and gain a better understanding of minivan customer segments. The company realized their marketing and...
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consumer insights

Why understanding consumer behavior is important

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give...
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consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
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consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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consumer insights

Gap and Columbia Among Top Brands for Product Colors in the Women's Fashion World

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and...
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6 min read
consumer insights - Dec 13, 2018

The Top 4 Consumer Insights CPG Brands Should Track

The consumer packaged goods (CPG) industry epitomizes the speed and shifting demands of the modern marketplace. What might be an absolute in CPG one moment is an outdated thought the next as affinities seem to change course...
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5 min read
consumer insights - Sep 20, 2018

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however, your target audience now has...
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9 min read
consumer insights - Sep 12, 2018

Taking Digital Personalization to In-Store Retail

The boundaries separating traditional models of commerce with their newer, sleeker digital counterparts are growing murkier by the day. Industry segments are quickly blending into one another, where the most successful...
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