consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
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consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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consumer insights

Gap and Columbia Among Top Brands for Product Colors in the Women's Fashion World

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and...
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consumer insights

The Top 4 Consumer Insights CPG Brands Should Track

The consumer packaged goods (CPG) industry epitomizes the speed and shifting demands of the modern marketplace. What might be an absolute in CPG one moment is an outdated thought the next as...
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consumer insights

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however,...
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9 min read
consumer insights - Sep 12, 2018

Taking Digital Personalization to In-Store Retail

The boundaries separating traditional models of commerce with their newer, sleeker digital counterparts are growing murkier by the day. Industry segments are quickly blending into one another, where the most successful...
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7 min read
consumer insights - Jul 19, 2018

Six Questions to Ask Your Consumer Insights Agency

Marketing to a dynamic, ever-connected marketplace requires a combination of agility and precision to be relevant and engage your audience. Your customer base is inundated with information at all hours of the day and night,...
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3 min read
consumer insights - Jun 21, 2018

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good sense of which of those...
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