consumer insights

Six Questions to Ask Your Consumer Insights Agency

Marketing to a dynamic, ever-connected marketplace requires a combination of agility and precision to be relevant and engage your audience. Your customer base is inundated with information at all...
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consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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consumer insights

Consumer Insights to Consider When Entering a New Market

When a company enters a new market, it can feel a lot like being the kid that transfers into a new school mid-semester. Whether it’s for an entirely new product or an already established one...
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consumer insights

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new...
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consumer insights

Content Optimization Gets Easier With Machine Learning

The digital age has created a form of Darwinism for marketers in recent years. Like any major change, some have welcomed it with open arms and eagerly await what lies just down the road, while...
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2 min read
consumer insights - Jan 18, 2018

Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study

Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending machine learning technology, the...
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5 min read
consumer insights - Jan 9, 2018

5 Must Attend Events for Consumer Insight Professionals in 2018

A dynamic industry rooted in innovation requires an ever-evolving skill set and knowledge base to stay relevant. To help you stay on the cutting edge of a cutting edge business, Oculus360 has identified 5 consumer insights...
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4 min read
consumer insights - Dec 6, 2017

AI Is Your GPS for Navigating the Complex Highways of Consumer Segmentation

Imagine for a moment that you’ve finally decided to take the cross-country road trip you've long dreamed about. You're meticulous in your planning by identifying all of the sites and cities you want to visit along the way. The...
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