consumer insights

Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study

Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending...
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consumer insights

5 Must Attend Events for Consumer Insight Professionals in 2018

A dynamic industry rooted in innovation requires an ever-evolving skill set and knowledge base to stay relevant. To help you stay on the cutting edge of a cutting edge business, Oculus360 has...
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consumer insights

AI Is Your GPS for Navigating the Complex Highways of Consumer Segmentation

Imagine for a moment that you’ve finally decided to take the cross-country road trip you've long dreamed about. You're meticulous in your planning by identifying all of the sites and cities you...
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consumer insights

Uncovering Consumer Insights by Understanding Use Occasions

As an experienced marketer, you know your products’ features and benefits inside and out. Gaining a deeper understanding of the purchase and use occasions for those products, however, is more...
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consumer insights

What Should Marketers Do With Consumer Insights?

Buying the fastest car in the world doesn't do you much good if you don’t have paved roads to get you to your destination. In this dynamic and splintered marketplace, advertisers and brands are...
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4 min read
consumer insights - Oct 26, 2017

How Machine Learning is Teaching Marketers About Humans

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there is no fear of AI. In fact,...
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2 min read
consumer insights - Oct 18, 2017

Marketers Need AI to Truly Understand Their Customers

Today’s marketers have access to an incredible volume of consumer information, yet only 11% of consumer-related marketing decisions are based on hard data, with the rest coming out of experience and gut feelings.
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2 min read
consumer insights - Aug 22, 2017

eSports Drive Millennials & Gen Z to Your Brand [eBook]

Last year, a single eSports event, the League of Legends World Championship, garnered more viewers than an NBA Finals game and MLB World Series game combined. eSports amassed 90 million viewers in 2014, and projections...
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