Audience Segementation

Why should you create buyer personas?

A buyer persona is a representation of your customer. It's a fictional idea of who your customer is and what he or she wants or doesn't want. It's called a marketing persona because we build an...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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consumer insights

Why understanding consumer behavior is important

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give...
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consumer segmentation

Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and...
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consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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5 min read
consumer insights - Feb 7, 2018

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new technologies can and do create a...
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4 min read
consumer insights - Dec 6, 2017

AI Is Your GPS for Navigating the Complex Highways of Consumer Segmentation

Imagine for a moment that you’ve finally decided to take the cross-country road trip you've long dreamed about. You're meticulous in your planning by identifying all of the sites and cities you want to visit along the way. The...
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