When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new technologies can and do create a...

The digital age has created a form of Darwinism for marketers in recent years. Like any major change, some have welcomed it with open arms and eagerly await what lies just down the road, while others are dragged kicking and...