machine learning

How algorithms are changing advertising

At some point, you've likely read up on how advertising algorithms dictate the type of ads social media users see. Interestingly, many business owners underestimate the incredible power of...
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Audience Segementation

Why should you create buyer personas?

A buyer persona is a representation of your customer. It's a fictional idea of who your customer is and what he or she wants or doesn't want. It's called a marketing persona because we build an idea...
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competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content that...
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marketing strategy

Understanding how sentiment analysis works

As businesses adopt new technologies, they gain more access to people and their personal lives.
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3 min read
consumer insights - Jul 6, 2019

Optimizing your product pages to increase your sales

When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.
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5 min read
consumer insights - Feb 7, 2018

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new technologies can and do create a...
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6 min read
consumer insights - Jan 24, 2018

Content Optimization Gets Easier With Machine Learning

The digital age has created a form of Darwinism for marketers in recent years. Like any major change, some have welcomed it with open arms and eagerly await what lies just down the road, while others are dragged kicking and...
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