consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
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consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
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artificial intelligence

How To Optimize Your Merchandising with AI & Machine Learning

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is...
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consumer insights

How Machine Learning is Teaching Marketers About Humans

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today,...
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consumer insights

Marketers Need AI to Truly Understand Their Customers

Today’s marketers have access to an incredible volume of consumer information, yet only 11% of consumer-related marketing decisions are based on hard data, with the rest coming out of experience...
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