competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
Read More
Deep Learning

Machine learning can improve your marketing efforts

Digital marketing is getting smarter, and one of the top trends involves the use of artificial intelligence to help decision makers make sense of big data. Of all the innovations introduced into...
Read More
machine learning

How companies can use AI and machine learning to increase customer loyalty

One of the most potent but potentially overlooked uses of AI is in improving customer experiences and maintaining customer loyalty. AI can help your business build a loyal and consistently growing...
Read More
consumer insights

Recognizing Millennials, Gen Z By How They Communicate In Online Comments

Every generation has its own unique set of expectations and eccentricities, foibles and fears. As most marketers are readily aware, however, millennials and Gen Z take this notion to new heights,...
Read More
consumer insights

Recognizing Personality Types By How They Write Online Comments

Labels tend to fit people like a cheap suit. They lose shape and form, cloaking curves and nuance that hide information and miss vital details along the way. As any good marketer will tell you,...
Read More
9 min read
artificial intelligence - Dec 20, 2018

How To Optimize Your Merchandising with AI & Machine Learning

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is now filled with potholes,...
Read More
4 min read
consumer insights - Oct 26, 2017

How Machine Learning is Teaching Marketers About Humans

When the HAL 9000 computer took control of the ship in Stanley Kubrick’s “2001: A Space Odyssey,” the human fascination with Artificial Intelligence (AI) suddenly turned to apprehension. Today, there is no fear of AI. In fact,...
Read More
2 min read
consumer insights - Oct 18, 2017

Marketers Need AI to Truly Understand Their Customers

Today’s marketers have access to an incredible volume of consumer information, yet only 11% of consumer-related marketing decisions are based on hard data, with the rest coming out of experience and gut feelings.
Read More

    Subscribe and Stay Informed

    Have the latest content and learn about the latest news and tips and tricks AI for Marketing

    haggar