marketing strategy

The savvy marketing leader’s guide to advertising in 2019

Successful advertising is one of the major components of building a thriving business - take a look at how Dollar Shave Club essentially built an entire empire off the back of one viral ad. The...
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brand marketing

How Marketing Trends Are Changing in 2019

In the digital age, marketing is changing faster than ever. As a result, it can be difficult for businesses to continue growing while they struggle to keep up with new trends in marketing. Fail to...
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consumer insights

Consumer Insights to Consider When Entering a New Market

When a company enters a new market, it can feel a lot like being the kid that transfers into a new school mid-semester. Whether it’s for an entirely new product or an already established one...
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marketing strategy

Retailers: Not All Product Reviews Are Created Equal

While most companies conducting business in the digital marketplace are at least somewhat familiar with the impact of social influence, the scope and strength of its true power within a customer...
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consumer insights

What Should Marketers Do With Consumer Insights?

Buying the fastest car in the world doesn't do you much good if you don’t have paved roads to get you to your destination. In this dynamic and splintered marketplace, advertisers and brands are...
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