In the digital age, marketing is changing faster than ever. As a result, it can be difficult for businesses to continue growing while they struggle to keep up with new trends in marketing. Fail to keep up, however, and you risk...

When a company enters a new market, it can feel a lot like being the kid that transfers into a new school mid-semester. Whether it’s for an entirely new product or an already established one expanding into new regions, the...

While most companies conducting business in the digital marketplace are at least somewhat familiar with the impact of social influence, the scope and strength of its true power within a customer base is only now being revealed....