When someone lands on your website, you literally have seconds to captivate them enough that they stay and look at your products. Only then can you begin the process of turning them into customers.

The marketplace isn’t what it used to be, but that isn’t a bad thing when a brand knows how to appeal to its target audience. What was once a relatively straight shot down the commerce highway is now...

In the past, we've spoken at great length about the overwhelming importance of consumer-driven perception and its impact on sales. In an extremely crowded and dynamic marketplace, optimizing those...