consumer insights

Amazon Reviews Reveal Fashion Industry Consumer Insights

Like technology itself, the fashion industry has always pushed boundaries, looking down the road rather than at its feet. That said, it shouldn't come as a surprise that fashion brands and new...
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consumer insights

Conquesting New Markets by Identifying Occasions of Use: A CPG Case Study

Understanding your customers’needs and desiresis an absolute necessity for your brand to develop and maintain any sort of competitive advantage in a crowded marketplace. With our patent-pending...
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