consumer insights

Why understanding consumer behavior is important

Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give...
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consumer segmentation

Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and...
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consumer insights

AI-driven Persona Development: O360 Consumer Portraits

In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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