Case Study: Segmentation & Persona Development in the Pharmaceutical Industry
For as massive and competitive as the pharmaceutical industry is, it’s also remarkably personal, even intimate, in how it impacts individual lives. It’s a dynamic combination of technology and...
AI-driven Persona Development: O360 Consumer Portraits
In the era of big data, information reigns supreme as marketers try to mold their message to a seemingly infinite number of consumer segments with different affinities. Companies might have a good...
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