competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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consumer insights

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools...
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consumer insights

Understanding what millennials really want

Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to Inc.com. They have the power to influence many people in the marketplace,...
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