machine learning

How algorithms are changing advertising

At some point, you've likely read up on how advertising algorithms dictate the type of ads social media users see. Interestingly, many business owners underestimate the incredible power of...
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brand affinity

How AI Can Help You Build Your Brand

There is no doubt that one of the most significant developments in branding recently has been the use of artificial intelligence (AI) for branding purposes. Leveraging machine learning, companies...
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Audience Segementation

Why should you create buyer personas?

A buyer persona is a representation of your customer. It's a fictional idea of who your customer is and what he or she wants or doesn't want. It's called a marketing persona because we build an...
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competitve positioning

Optimize your content with AI and machine learning

Just a few years ago, optimization was primarily geared toward keywords alone, not real-time analysis of the target audience. Today, optimization must be as fluid as the ebb and flow of customer...
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Audience Segementation

How to Properly Segment Your Target Audience

In the past, you may have been able to get away with focusing just on your product and its benefits, but your target audience likely has evolved. Its members now expect -- even demand – content...
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2 min read
consumer insights - Aug 1, 2019

Gauging customer emotions for improved brand engagement

If your business is using the Net Promoter Score (NPS), then you know it is a good metric for identifying how willing customers are to recommend your business. However, there are better tools companies can use to better...
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3 min read
consumer insights - Jun 18, 2019

Understanding what millennials really want

Millennials are now the leading group of consumers, with approximately $200 million in annual buying power, according to Inc.com. They have the power to influence many people in the marketplace, and companies must understand...
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