consumer insights

Gap and Columbia Among Top Brands for Product Colors in the Women's Fashion World

Product attributes play a pivotal role in separating successful fashion brands from the countless also-rans spread throughout the marketplace. While the notion of design and color seem simple and...
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consumer insights

Uncovering Consumer Insights by Understanding Use Occasions

As an experienced marketer, you know your products’ features and benefits inside and out. Gaining a deeper understanding of the purchase and use occasions for those products, however, is more...
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