consumer insights

Consumer Commentary Is an Essential Part of a Brand’s Toolbox

Consumers have always been savvy, looking for the best combination of product, service, and price point to meet their needs. With the advent of digital technologies and social influence, however,...
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marketing strategy

Retailers: Not All Product Reviews Are Created Equal

While most companies conducting business in the digital marketplace are at least somewhat familiar with the impact of social influence, the scope and strength of its true power within a customer...
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