Most businesses are focused on how they can target the right consumers to buy their products and services, but do they really understand the in-depth reasons their customer base chooses to give them their hard-earned money?
More and more, tracking consumer behavior is becoming an incredibly important aspect of building a successful business.
Understanding your customer base is important
Discovering your customer base is incredibly important before you try to market your product to sell. The key to understanding your customer base is learning the tastes and preferences that lead to customer behaviors related to purchases.
Because factors that define behaviors change constantly and rapidly, successful companies constantly refine their marketing strategies to enhance customer engagement.
Discovering customer base behavior
If you understand what drives a customer base to purchase something, you can tailor your marketing to sell specifically to a particular segment of a buying demographic. This starts with answering the basic questions around why your target segments make a purchase, something that is easier said than done. Within the data-driven culture of today, we have the tendency to reduce customers to numbers. We have to discover the individuals behind the numbers. Demographics alone will not explain what you can learn from individual behaviors based on preferences.
Unique marketing messages tailored toward different customer bases and unique preferences drive on-going productive conversations that uncover what is in the hearts of the customers you want to reach. Once you establish a personal connection with the customer, you can take the relationship to the next level and start building avenues to introduce your products and services.
No one size fits all
Today, customers expect to take control and find solutions quickly with the least amount of effort across many paths to the same destination. If you want to reach and retain customers across different customer bases, you must create marketing tactics that address a wide array of customer preferences.
Understanding consumer behavior can help you be more effective at marketing, design, product development and every other initiative that touches your customers. When success depends on the delicate balance between sales conversion and pricing that generates the most profit, gathering digital footprints yield a thorough understanding of customer behavior.
Without quality analysis of consumer behavior and different factors that influence their decisions to purchase, marketers will fail to meet their targets.
Understanding your customer base with O360 digital landscapes
The O360 platform uses proprietary machine learning, natural language processing and image recognition technology that illuminates insights, trends and patterns that support content personalization. Using O360's Digital Landscapes allows you to achieve alignment by building a deep understanding of your customer base, competitors and dynamics in the overall marketplace.
Our insights help improve promotional crossover and product suggestions with similar occasions of use, themes or consumer segments. Building understanding to drive targeted conversations leads to consistent increases in traffic and sales while decreasing abandoned carts and returns.
O360's Consumer Portraits supplies the rich view of your customer base from information shared publicly on social networks. A deeper understanding of consumers and what drives them is enabled by Consumer Portraits, helping optimize your marketing to reach the right customers with the right message.
O360 Digital Landscapes and Consumer Portraits can enable companies to personalize content and messaging, track the health of brands and competitors, drive more revenue and ensure more efficient investment of marketing funds.
