O360 Case Studies: AI-Powered Results

The  O360 platform provides the foundation for marketing strategy and execution for some of the world’s leading brands across industries:  CPG,  retail,  financial services,  automotive,  travel,  fashion,  beauty, and others.  Check out a few of our case studies below, and contact us to learn more.

Some of our clients leveraging the power of data-driven insights.

Case Study: Online Comments Reveal Surprising Consumer Perceptions Within The Auto Industry

Read the secrets that AI reveals for the Auto industry
  • Analyze endless online conversations from various sources to reveal unbiased and authentic consumer truths to guide brand messaging
  • Distill commentary into targeted insights that are impossible to accomplish without AI technology
  • Incorporate psychoanalytics, psycholinguistics, and personality traits to determine generation, gender, and key identifiers through online comments alone
  • Collect and organize uncovered insights into industry themes and ideas that a brand can track over time.
Download Case Study
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Haggar Clothing Case Study:

 O360's Digital Landscape solution provided Haggar with a more thorough understanding of their own competencies, their place within the marketplace, and the strengths and weaknesses of their brand and competitors.

Download Haggar Case Study: Digital Landscape Of The Men's Fashion Category
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Case Study: Segmentation & Persona Development in the Pharmaceutical Industry

This case study covers the use of the O360 AI platform for the development of a holistic audience structure including identification, segmentation, and persona development.

Download Case Study: Consumer Portraits for the Pharmaceutical Industry
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Airline Case Study: Tracking Brand Health and Consumer Perceptions

A leading U.S. airline uses O360’s consumer insights platform for Brand Health Tracking based on consumers’ engagement and emotional reactions.

These consumer insights are used to identify the impact of specific marketplace actions and to adjust their strategy accordingly.

Download Airline Study: Tracking Brand Health and Consumer Perceptions
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TORTILLA vs BREAD SHOWDOWN

AI-driven consumer insights help leading CPG brand understand opportunities to understand opportunities to expand to new markets.

Tortillas vs Bread: Conquesting New Markets by Identifying Occasions of Use
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How we helped Lincoln Motors use AI to sell more cars

Using our AI-driven consumer insights platform, we sifted through more than 700,000 online consumer conversations from sources like Cars.com and Edmunds

4% lift in conversions | 15% improvement in digital ad click-through

 

Download Lincoln Motor Company Case Study
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AI-Driven Merchandising Optimization for Top 100 Retailer:

Led to 5% bump in online sales performance
Increased sales for lesser-known brands with higher margins
Optimized online merchandise based on consumers’ perceptions & desires of specific product attributes & occasions of use

Download Case Study: AI-driven Merchandising Optimization for Top 100 Retailer
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Using eSports to Drive Millennials and Gen Z to Your Brand

The  O360  consumer  insights  platform  identified  brand  affinities  of  seven  different  video  game  genres,  using  machine  learning  to  tie  structured  data  (custom  surveys,  transaction  data)  to  unstructured  data  (online  posts,  comments,  and  reviews). 

Download eBook: eSports Deliver Millennials & Gen-Z to Your Brand
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FIND OUT HOW YOU CAN TURN THE AUTHENTIC, UNAIDED VOICE OF THE CUSTOMER INTO YOUR BRAND ADVANTAGE  

REQUEST A DEMO