The O360 platform provides the foundation for marketing strategy and execution for some of the world’s leading brands across industries: CPG, retail, financial services, automotive, travel, fashion, beauty, and others. Check out a few of our case studies below, and contact us to learn more.
A leading U.S. airline uses O360’s consumer insights platform for Brand Health Tracking based on consumers’ engagement and emotional reactions.
These consumer insights are used to identify the impact of specific marketplace actions and to adjust their strategy accordingly.
The O360 consumer insights platform identified brand affinities of seven different video game genres, using machine learning to tie structured data (custom surveys, transaction data) to unstructured data (online posts, comments, and reviews).