Oculus360 recently had the pleasure to present in front of the audience of the Disruptive Decisions Summit, An exclusive event focused on how to make impactful decisions using the latest technologies and methods available to insight experts held at Wharton San Francisco, The Summit was held on October 10th, 2016
John Dubois founder and C.E.O. presented alongside figures such as Michael Marcellin CMO at Juniper Networks and Edwin Wong VP of Research and Insights at buzzfeed, we had the opportunity to talk about our Occasions framework
we highly encourage you to watch the video of our presentation to learn how Oculus360 is discovering occasions, driving consumption and increasing demand, proving that innovation for messaging, strategy and product in the future needs to be data driven
On the conference we featured our occasion model and how it can help Consumer Packaged Goods brands in the sports drink industry, and how our analysis helped understanding the core consumer, we also feature 3 extra use cases including a luxury automotive manufacturer and a minivan strategy occasion application.