Today's marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would be nearly impossible to accomplish manually. Savvy marketers can use these insights to conquest new markets by understanding the audience affinities for various segments within their new market.
Join John Dubois, CEO of AI software company Oculus360, and Tom Edwards, Chief Digital Officer of Epsilon Agency, in a dynamic discussion about how brands are using innovative machine learning technology to identify, target, and succeed in new markets. Ian Beacraft, Vice President, Digital Strategy at Epsilon Agency, will host and moderate this discussion about the following topics:
- How to use AI/machine learning to identify opportunities for brand extension and expansion
- How audience affinity models can be applied to identify the products and brands most closely aligned with different customer segments
- A real-world example of these strategies in action, including how NFL teams are using audience affinity to enter the eSports market and target the Millennial and Gen-Z segments
Tom Edwards, Chief Digital Officer, Epsilon Agency
Tom Edwards is the Chief Digital Officer at Epsilon Agency. For the past 17 years, Tom has focused on the intersection of emerging technology and its impact on consumer behavior and how to bring "Innovation to Reality." Tom was recognized by Advertising Age as a 2017 Marketing Technology Trailblazer. Tom regularly provides thought leadership and commentary for business and advertising publications (Forbes, CNBC, VentureBeat, Ad Age, Advertising Week, Mashable). In addition he is featured regularly as a futurist on the topics of data design, artificial intelligence and the evolution of consumer experience through intelligent systems. Prior to Epsilon, Tom was EVP, Digital Strategy and Innovation for Omnicom’s The Marketing Arm and the SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also previously served as Chief Marketing Officer for cloud-based social solution provider INgage Networks.
John Dubois, CEO, O360
John is co-founder and CEO of O360, a Software-as-a-Service (SaaS) platform that leverages focused machine learning and natural language processing technology to deliver actionable customer and product insights derived from millions of publicly available consumer comments. Prior to joining O360, John was managing partner and CTO of Ascendant Technology, later purchased by Avnet Technology Solutions. With a vast knowledge in technical arenas married with a keen eye for business, John is the rare breed that can comfortably move from a deep technical conversation to a strategic business conversation, seamlessly. These skills have been used to solve business challenges across many industries using the O360 platform.
Host: Ian Beacraft, Vice President, Group Director: Digital Strategy, Epsilon Agency
Ian began his marketing career on accident after programming a Bluetooth server to send messages to people’s cell phones almost a decade before beacons were cool. While the idea was a bit premature he caught the advertising bug. Later, as a new technologies subject matter expert and digital strategist at Leo Burnett and Havas Worldwide, his portfolio grew to include clients like Coca-Cola, Samsung, Miller-Coors, and dozens more. At Epsilon Agency, Ian leads the Digital Strategy practice. In his free time, he advises marketing tech startups, reads incessantly, and enjoys a tad too much coffee.