Oculus360, a cutting-edge consumer perception insights company, is proud to announce it has been selected as a presenter for the Advertising Research Foundation’s annual marquee event Re:Think 2014, March 23-26 at the Marriott Marquis in New York City.
Oculus360 will present innovative techniques on how to Use Big Data to Talk Like Your Consumers. This main stage session will occur Monday, March 24 during the morning session from 9:00am – 10:30 am. Speaking for Oculus360 will be Co-Founder and Chief Operating Officer John Dubois, and Chief Technology Officer Sean Parker.
In addition to their main stage session, Oculus360 will be hosting a Learning Session to dive deeper into consumer perceptions gained from open data. During the Learning Session attendees will also be able to see the first public demos of Oculus360’s Market Intelligence platform, which is launching nationally at ARF Re:Think 2014.
“We are excited to begin unveiling a radically different approach to consumer insights,” said Raju Kattumenu, Founder and CEO of Oculus360. “Consumers are telling brands and retailers what products they want to buy in the context of when, where, how and why. Using open data and big data analytics, Oculus360 can now provide consumer and marketplace insights based on observed consumer behavior replacing dated question-based methodologies.”
Oculus360 delivers contextual and behavioral consumer insights to identify latent and emerging consumer demand. Leveraging deep semantic learning and natural language processing, the firm’s ground-breaking big data analytics is the foundation for the Oculus360 consumer and market intelligence platform. Founded by Raju Kattumenu, formerly of PepsiCo and John DuBois, formerly of Avnet/Ascendent Technology, the firm is headquartered in Plano, TX. Learn more at oculus360.us.
About Re:Think 2014, presented by The Advertising Research Foundation (The ARF)
The ARF’s Re:Think conference draws over 2,000 industry leaders each year hailing from the top advertising, media, agency and research companies. With a theme of “Inspiring Intelligent Growth,” Re:Think 2014 is the conference to help you grow your business and your career. Over three days, attendees will gain insights about rethinking consumer engagement, getting to great creative, and future-proofing their careers. Learn more at www.rethink-conf.com.