How we helped Lincoln Motor Company

Using our AI-driven consumer insights platform, we sifted through more than 700,000 online consumer conversations from sources like Cars.com and Edmunds (such as comments, customer reviews, blogs, etc.) to gain the granular insights Lincoln needed:

  • Revealed vehicle attributes (such as “cabin openness” or “advanced navigation”) that were perceived by consumers as strengths or weaknesses
  • Used our consumer segmentation capabilities to segment these insights into Lincoln’s target demos: Gen X, Male Boomers and Female Boomers

These consumer insights helped Lincoln acheive dramatic results: 

4% lift in conversions | 15% improvement in digital ad click-through

 



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