Webinar Replay

 

Join John Dubois, CEO of AI software company O360, and Paul Miser, CEO of Chinatown Bureau, in a discussion about a holistic approach to driving brand growth powered by a modern technology stack. Marie Berry, CSO of Chinatown Bureau, will host and moderate this discussion about the following topics:

  • A blueprint for driving brand growth across all stages of the marketing process, from understanding the marketplace and consumers to customer awareness, conversion and retention
  • How consumer insights from ongoing public conversations can be applied in building consumer-driven strategies and tactics across the stages of the marketing process
  • A real-world case study of a large pharmaceutical and consumer health company using Consumer Portraits to drive brand growth based on the natural, unaided voice of the customer