O360 Digital Landscape Of The Men's Fashion Category
O360's Digital Landscape solution provided Haggar with a more thorough understanding of their own competencies, their place within the marketplace, and the strengths and weaknesses of their brand and competitors. We also detail:
The increasingly important role of consumer commentary, including Amazon and review syndication
Category and consumer segmentation analysis within Men's Fashion
The impact of using AI to decipher volumes of data and transform it into actionable insight
How product attributes, consumer affinities, and demographics can shape engaging messaging