Haggar Clothing Case Study:

O360 Digital Landscape Of The Men's Fashion Category

O360's Digital Landscape solution provided Haggar with a more thorough understanding of their own competencies, their place within the marketplace, and the strengths and weaknesses of their brand and competitors. We also detail:

• The increasingly important role of consumer commentary, including Amazon and review syndication
• Category and consumer segmentation analysis within Men's Fashion
• The impact of using AI to decipher volumes of data and transform it into actionable insight
• How product attributes, consumer affinities, and demographics can shape engaging messaging